The Business of Blogging [Slides]

This week I guest-spoke (guest-speak-ed?) at a staff training session in Melbourne, talking about blogging. It's actually very tough for a business, even with the best intentions, to keep an initiative like that going for the long run - especially when you want to get all employees involved in content development. If you want to get serious about content marketing, you've got to make it a marathon not a 100m dash. 

So anyway, here is the slide deck (obviously edited to suit the general public). Topics covered: the benefits of business blogging, why it matters, tips and examples, etc.