This week I guest-spoke (guest-speak-ed?) at a staff training session in Melbourne, talking about blogging. It's actually very tough for a business, even with the best intentions, to keep an initiative like that going for the long run - especially when you want to get all employees involved in content development. I'd say, if you want to get serious about content marketing, you've got to make it a marathon not a 100m dash.
So anyway, here is the slide deck (obviously edited to suit the general public). Topics covered: the benefits of business blogging, why it matters, tips and examples, etc. I also included examples of myself, Noah Kagan, Neil Patel, Gary Vaynerchuk - you know, the cool folks - to show what worked and so on.