The Business of Blogging [Slides]

This week I guest-spoke (guest-speak-ed?) at a staff training session in Melbourne, talking about blogging. It's actually very tough for a business, even with the best intentions, to keep an initiative like that going for the long run - especially when you want to get all employees involved in content development. If you want to get serious about content marketing, you've got to make it a marathon not a 100m dash. 

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Viral, Trending, and The "Too Soon" Marketing

The Ice Bucket Challenge, Robin Williams, Ferguson, Gangnam Style, The Harlem Shake. Every few months or so, a topic makes the headlines, gets the attention of virtually everybody and spreads like wildfire. For marketers (and anyone out there who wants attention), these topics are a gold mine. Here's the chance to capitalise on a major story, to newsjack and piggyback on the success of something that's already going viral. I call this the "too-soon" marketing.

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