SERVICES

Feeling overwhelmed by the thought of marketing your business and not knowing where to start? I’ve got you. Let’s do this together.

Kim_marketingservices.jpg

THE FULL SHE-BANG
STRATEGIC MARKETING AUDIT

Wondering why all your efforts just aren’t pulling in sales?

It might be time for a marketing health check.

INCLUDE:

An in-depth, careful review of your current marketing assets and activities:

  • Website audit and review: user experience, speed, usability, clarity of message, traffic and conversion rate analysis. Is your website ready to attract and convert (the right) people?

  • SEO audit: technical, on-site content optimisation, off-site optimisation. Is your site optimised to please both humans and the search engine gods? Do you have a long-term, sustainable SEO plan?

  • Social media review: TikTok, Facebook, Instagram, YouTube, LinkedIn, Pinterest - and whatever else you are using (or not using).

  • Email marketing review: what are you sending and is it working?

  • SEM / Paid advertising review: why aren’t you getting more clicks and sales from the ads you run?

  • Market & competitive analysis: who’s out there and how are they performing in relation to you? Who are your ideal buyers?

  • Keyword research: what are they looking for?

A full report of analysis, findings, and key recommendations.

Presentation of findings and consultation on building your action plan and next steps (up to 2 hours).

 

CONTENT STRATEGY

Need a clear, structured plan to simplify your content creation and ensure a steady stream of content mapped to your ideal customer’s needs?

  • Keyword research

  • Analysis of keyword groups and trends

  • Brand positioning & key messages

  • Buyer profiles

  • Editorial guidelines & content plan

  • Examples & templates

COPYWRITING

Need words that persuade, convince, and convert? Need words that are both SEO-friendly and interesting to your readers?

  • Website copywriting services

  • Blog posts, e-guides and article writing services

EMAIL MARKETING

  • Campaign set up and management

  • Email copywriting services

  • Performance analysis and reporting

PPC / PAID ADS

  • Google Ads campaign set up and management

  • Facebook / Instagram / LinkedIn / Twitter campaign set up and management

  • Campaign performance analysis and reporting

TRAINING & WORKSHOPS

Every business owner should know how digital marketing can be put to work for you. I run private and group training sessions that break down complex advertising and promotion concepts, and show how you can powercharge your business.

Let me help you get to grips with these topics in an accessible and jargon-free way:

  • Search engine optimisation (SEO) - basics for business owners

  • Paid advertising on Facebook, Google, and everywhere else

  • Build your organic marketing traffic

  • Etsy SEO for creative businesses